A studio that treats client work the way it treats its own products
AI-augmented design & development studio. We don't just build software, we build smarter software.
Founder
Priyanka Salunkhe
Founder, DHRUVIX
- Founded
- 2024
- Based in
- Pune, India
- Category
- Software Design & Development Studio
- Products shipped
- 5, all in production
one team, start to support
It started with a frustration, not a business plan
Before DHRUVIX had a name, it had a frustration. Priyanka watched the education-counselling space up close: students navigating NEET, CET, and admission cycles buried in paperwork, spreadsheets, and phone calls that went nowhere. The tools counsellors were using hadn't caught up to the problem they were solving. That gap became the seed for what's now Admeda, one of five products DHRUVIX has since built and shipped.
What started as one product turned into a studio with a simple rule: don't design something you wouldn't be willing to run yourself. In 2024, Priyanka founded DHRUVIX on that principle: a team that treats every client engagement the way it treats its own products, with the same accountability from first wireframe to post-launch support. No handoffs, no vendor hopping between a design shop and a dev shop. One team that stays.
Today DHRUVIX operates from Pune, building for founders across fintech, healthtech, retail, and creative industries, proving with each shipped product that design and engineering were never meant to be separate disciplines.
Mission and vision
Mission
We design and build software end-to-end, from research to release to post-launch support, so founders never have to stitch together a design vendor and a dev vendor to ship a product.
Vision
To be the studio that proves product engineering and product design don't need to be separate disciplines, by building software we'd use ourselves, for every founder we work with.
Four rules we don't bend
These are operating constraints, not wall art. Each one changes what we will and won't take on.
01
Build, don't just design
Every product we ship, we could run ourselves. 5 live products are the proof, not a portfolio slide.
02
One team, no handoffs
Design and development live under one roof so nothing gets lost in translation.
03
Ship, then stay
Support after launch isn't an upsell, it's the job.
04
Smart by default
AI isn't a feature we bolt on later, it's part of how we architect from day one.
One roof, both disciplines
Design and development sit on the same team, on the same project, from the first wireframe to the support ticket after launch. That is the entire structural argument for how DHRUVIX is built.
Design
UX research and discovery, wireframing and user flows, UI design and design systems, interactive prototyping.
Engineering
Frontend engineering, backend and API architecture, QA and deployment, cloud infra setup.
Support
SLA-backed maintenance, bug fixes, and feature iterations after launch, run by the same team that built it.
5
Products launched
2024
Founded in
70%↓
Best-case effort reduction
3×
Best-case speed gain
AI-Ready
Every product we build is designed AI-first
Want to work with the team that built these?
Tell us what you're building. We'll tell you honestly whether we're the right studio for it.